The Korean government just unveiled a new plan to promote Korean cuisine to one of world's most popular by 2017. The military-sounding "culinary globalization plan" will cost the government millions of dollars in their effort.
I love Korean food with a passion, but this plan seems absolutely bonkers to me. Perhaps it's because I'm American-born and couldn't imagine living without kimchi or bagels or pizza, but I also think the government is going about it the wrong way. The Asian foods that are really popular in America (Chinese, Japanese, Thai) found their way into American hearts and stomachs with Americanized versions first (Chinese takeout, California rolls, ketchup-flavored pad thai). So the government's plan to internationalize the cuisine while focusing on traditional preparations seems backwards to me.
My recommendation? Start the plan off with soju (which is quickly becoming popular in America), open soju bars (without flourescent lighting) with karaoke, serve fusion anju (drinking snacks), and you won't be able to keep them away.